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Statistics

Sportswear Statistics By Regional, Product And Sales

Saisuman RevankarBy Saisuman RevankarJanuary 28, 2025No Comments24 Mins Read
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Sportwear Statistics

Introduction

Contents

  • Introduction
  • Editor’s Choice
  • What is Sportswear Made of?
  • Five Most Popular Fibers in Technical Sportswear
  • General Sportwear Statistics
  • Sportswear Product Insights
  • Regional Sportwear Statistics
  • Women’s Sportswear Statistics
  • Adidas Statistics
  • NIKE Statistics
  • Sportswear Companies Sales Statistics
  • PUMA Statistics
  • Popular Sportswear Brands amongst Gen Z in the United Kingdom
  • Gym Apparel Statistics
  • Conclusion

Sportswear Statistics: Sportswear is casual clothing made for comfort and sports activities. It’s designed to be worn while exercising or playing sports. Examples of sportswear include tracksuits, T-shirts, hoodies, shorts, polo shirts, and swimsuits. These clothes are usually lightweight so you can move freely without feeling restricted. For certain activities, like cycling, sportswear mustn’t create drag or slow you down. Sportswear needs to be flexible, allowing the body to move easily.

Some sports, like karate, require a specific uniform, called a keikogi. Other high-intensity sports, such as American football or ice hockey, need protective gear to keep athletes safe. People wear sportswear for activities like jogging, biking, playing golf, hiking, tennis, cricket, football, and basketball.

This kind of clothing helps athletes perform better than regular clothing, reduces the risk of injury, provides comfort, eases sore muscles after exercise, and can lower cramps. It also supports overall health and well-being during and after workouts. We shall shed more light on sports statistics through this article.

Editor’s Choice

  • The global market for women’s sports performance clothing was worth about $42.24 billion in 2023. It’s expected to grow by over $7 billion by 2027, reaching nearly $50 billion.
  • Sportwear Statistics stated that Gildan Activewear Inc. has a modest forecast of 1.9%, and Kering SA is expected to see a small growth of 0.2%.
  • In 2023, Nike, Inc. led the global market for sportswear, accessories, and shoes, with sales reaching USD 51,542 million, cementing its position as the top company in the industry.
  • The Adidas Micropacer was the first shoe with a microchip to track things like pace and calories.
  • Sportwear Statistics stated that about 41% of sneaker owners in the U.S. own Adidas shoes, and this number increases to 43% among people who know the brand.
  • The sports apparel market is expected to grow by 10.2% every year from 2024 to 2030.
  • Based in Herzogenaurach, Germany, Adidas is the largest sportswear company in Europe and the second-largest in the world. It designs and makes shoes, clothing, and accessories. Adidas also has a stake in Bayern Munich, and its three-stripe logo is one of the most famous in the world.
  • Sportwear Statistics stated that other big competitors include Puma, Under Armour, and Nike.
  • As of 2024, Nike, Inc. leads the global sportswear market, with a value of USD 150.24 billion. This shows its strong position in athletic clothing, shoes, and accessories.
  • By 2025, the market is expected to grow to $404.8 billion, with footwear at $263.9 billion and clothing at $140.9 billion.
  • In 2023, Adidas employed around 59,000 people worldwide, and its net sales were around 21.4 billion euros, slightly down from the previous year.

What is Sportswear Made of?

Sportswear is a broad term that includes everything from yoga pants to team jerseys, and the fabric used depends on what the clothing is for.

For example, activewear like leggings, sports bras, and tank tops is usually made from a mix of polyester and spandex. More brands are also using eco-friendly fabrics. This material is light, and stretchy, and pulls sweat away from the body, making it perfect for exercise.

Soccer jerseys, on the other hand, are mostly made from 100% polyester, which is tough enough to handle the rough nature of the game. But now, many jerseys are being made with recycled polyester too.

While these changes are positive, there’s still a long way to go before most sportswear becomes fully sustainable.

Do you think eco-friendly sportswear will keep growing in popularity?

Five Most Popular Fibers in Technical Sportswear

Sportswear is made from different fabrics, and the material used depends on the type of activity. Here are the five most common fabrics used in sportswear:

(Source: sportcasuals.com)

#1. Polyester

  • Polyester is the most popular fabric for sportswear because it’s affordable, strong, and perfect for active clothing.
  • It’s often mixed with other materials, like spandex, to add stretch and recovery, making it great for leggings, sports bras, and compression wear.
  • Polyester is also combined with cotton to make fabrics that are light and breathable for warmer weather.
  • Some brands, like Repreve, are now using recycled polyester instead of new polyester to make it more eco-friendly.

#2. Spandex/Elastane

  • Spandex (also known as elastane) is a super stretchy fabric that’s perfect for activewear.
  • It can stretch up to five times its original size and then return to its normal shape.
  • This makes it great for clothing like leggings, yoga pants, and swimwear, where flexibility and support are needed.
  • Making spandex does use some chemicals, but some types are made with at least 5% recycled materials and have a Recycled Claim Standard (RCS) certification.

#3. Nylon

  • Nylon is a tough fabric that was created to replace silk.
  • It’s perfect for activewear that gets a lot of use, like sports bras and cycling shorts, because it offers great support.
  • Nylon is also used in swimwear for its stretch and smooth fit and can be treated with water-repellent coatings for outerwear.
  • While it’s not recycled as much as polyester, some companies are turning old nylon products, like fishing nets, into new fabric.

#4. Merino Wool

  • Merino wool comes from merino sheep and is known for being soft and good at wicking away moisture, which makes it ideal for activewear.
  • It’s often used in base layers and socks because it helps keep the body at a comfortable temperature and prevents blisters.
  • Even though it’s a natural fabric, producing merino wool requires a lot of resources, and it’s not as durable as synthetic fabrics.
  • However, innovations like Nuyarn are making merino wool stronger and even better for activewear.
  • MMCFs (Man-Made Cellulosic Fibers)
  • MMCFs, like TENCEL, are made from wood pulp (such as eucalyptus, bamboo, or beech) and are becoming a popular eco-friendly choice over synthetic fabrics.
  • These fibers are strong, moisture-wicking, and quick-drying, just like synthetics, but they’re biodegradable, recyclable, and use less energy to produce.
  • TENCEL is especially soft and absorbent, making it great for athletic wear and socks.

These five materials are some of the most common in sportswear today. Each one has its benefits and drawbacks, so choosing the right one depends on the activity and what’s needed for comfort and performance.

General Sportwear Statistics

  • The global sportswear market is predicted to make USD 855.3 billion in revenue by 2033.
  • The sports apparel market is projected to reach USD 293.73 billion by 2030, while the activewear market is likely to hit USD 451.1 billion by 2028.
  • As of 2024, Nike, Inc. leads the global sportswear market, with a value of USD 150.24 billion. This shows its strong position in athletic clothing, shoes, and accessories.
  • In 2021, when U.S. consumers bought sporting goods like sportswear, shoes, and equipment, comfort was the most important factor.
  • Sportwear Statistics stated that about 53% of people said comfort mattered most to them.
  • By January 2024, in China, most people bought sportswear for gym workouts, with 56.18% of buyers saying that was their main reason for purchasing.
  • In France, the Anti-waste and Circular Economy Law now requires sportswear labels to give clearer information about recyclability, recycled materials used, and harmful substances.

global-sports-industry-revenue

(Reference: news.market.us)

  • Adidas makes up 41% of the sneaker market among sneaker owners in the U.S., and this goes up to 43% for those who are familiar with the brand.
  • As of 2024, the company employs 83,700 people around the world. In 2020, its value was over $32 billion, making it the most valuable brand in the sports sector.
  • The worldwide women’s sportswear industry is estimated to experience sturdy growth in the forecasted period.
  • Sportwear Statistics stated that Athleisure sportswear that combines functionality and style, has gained popularity among women of all age groups.
  • The E-commerce section has been invented as a distributed channel for women’s sportswear, that offers a comfortable and wide range of options to the customers.
  • The rising changing lifestyle, disposable income, and increasing health awareness are adding up the demand for women’s sportswear around the globe.

Sportswear Product Insights

  • In 2023, the sports footwear market made up 64.8% of the total revenue. This is because sports shoes play a key role in many athletic activities, and there have been major improvements in shoe technology.
  • Athletes and fitness fans need special shoes that help them perform better, stay comfortable, and avoid injuries.
  • As more people get into sports and fitness, the demand for shoes like running shoes, basketball shoes, and soccer cleats has increased.
  • New features like cushioned soles, lightweight materials, and better grip have attracted people looking for shoes that provide top support and performance.

size-of-global-sports-market-by-product-category

(Reference: news.market.us)

  • The rise of athleisure, or casual sportswear, has also made sports shoes more popular since many people now want shoes that can be used for both sports and everyday wear.
  • The sports apparel market is expected to grow by 10.2% every year from 2024 to 2030.
  • This growth is driven by more people focusing on health, the growing popularity of fitness activities, and the athleisure trend.
  • As more people live active lifestyles, the need for comfortable and high-performance clothing that can be worn both for exercise and daily activities is increasing.
  • New fabric technologies, such as moisture-wicking, temperature control, and antibacterial features, have made sportswear even more attractive by offering better comfort and functionality.

global-sportswear-market-size-by-product

(Reference: news.market.us)

Year Size(in USD billion) Footwear(in USD billion) Apparel(in USD billion) Total

2023

335.8 218.9 116.9 671.6
2024 368.7 240.4 128.3

737.4

2025

404.8 263.9 140.6 809.6
2026 444.5 289.8 154.7

889

2027

488.1 318.2 169.9 976.2
2028 535.9 349.4 186.5

1,071.8

2029

588,4 383.6 204.8 1,176.8
2030 646.1 421.3 224.8

1,292.2

2031

709.4 462.5 246.9 1,418.8
2032 778.9 507.8 271.1

1,557.8

2033

855.3 557.7 297.6

1,710.6

  • From 2023 to 2027, the global sportswear market is predicted to grow a lot in both footwear and clothing.
  • In 2023, the total market is worth $335.8 billion, with footwear making up $218.9 billion and clothing at $116.9 billion.
  • By 2024, the market is expected to increase to $368.7 billion, with footwear at $240.4 billion and clothing at $128.3 billion.
  • By 2025, the market is expected to grow to $404.8 billion, with footwear at $263.9 billion and clothing at $140.9 billion.
  • The growth continues, and by 2026, the market is expected to reach $444.5 billion, with footwear at $289.8 billion and clothing at $154.7 billion. In 2027, the market is expected to be $488.1 billion, with footwear at $318.2 billion and clothing at $169.9 billion.
  • From 2028 to 2033, the market will keep growing even faster.
  • By 2028, it’s expected to reach $535.9 billion, with footwear at $349.4 billion and clothing at $186.5 billion. By 2029, the market is forecasted to hit $588.4 billion, with footwear at $383.6 billion and clothing at $204.8 billion.
  • In 2030, the market will grow to $646.1 billion, with footwear at $421.3 billion and clothing at $224.8 billion.
  • By 2031, it’s expected to reach $709.4 billion, with footwear at $462.5 billion and clothing at $246.9 billion.
  • By 2032, the market will be $778.9 billion, with footwear at $507.8 billion and clothing at $271.1 billion.
  • Finally, in 2033, the market is expected to reach $855.3 billion, with footwear at $557.7 billion and clothing at $297.6 billion.
  • This steady growth shows that there’s strong demand and lots of potential in the global sportswear industry for both shoes and clothing.

Regional Sportwear Statistics

  • In 2023, the U.S. led the activewear market globally, with a revenue of around $123.6 billion. This is expected to grow to about $193.1 billion by 2032.
  • This growth is mainly due to new technology and a focus on sustainability, as more people want eco-friendly products made from recycled materials. This trend is pushing brands to adopt more environmentally friendly practices.
  • Sportwear Statistics stated that Canada’s activewear market benefits from its changing weather, creating a demand for clothing suitable for different seasons and outdoor activities.
  • Winter sports like skiing and snowboarding are very popular, increasing the need for specific types of activewear.

global-sportswear-market-share-by-region

(Reference: news.market.us)

  • In 2023, the European activewear market grew steadily at a rate of about 4.9% per year.
  • Activewear is one of the fastest-growing segments in the apparel industry, thanks to a strong focus on health and fitness, which encourages more people to participate in sports and physical activities.
  • Sportwear Statistics stated that Germany has a large activewear market due to its focus on sports and health.
  • Activities like football, running, hiking, and winter sports drive the demand for activewear in the country.
  • In 2023, the activewear market in the Asia Pacific region was valued at around $109.4 billion, and it is expected to grow by 6.1% annually from 2024 to 2032.
  • China is experiencing rapid growth in activewear, driven by a greater awareness of health, more people moving to cities, and a growing middle class with more money to spend.
  • As more people adopt an active lifestyle, the demand for sports and fitness clothing is increasing.
  • India is also seeing growth in the activewear market due to a young population, higher incomes, and a greater focus on health and fitness.
  • The market offers a range of products, from traditional sportswear to trendy athleisure.

Women’s Sportswear Statistics

  • The women’s activewear market is expected to grow by $72.6 million, with a growth rate of 5.5% annually from 2023 to 2028. This growth is driven by several important factors.
  • In 2024, the global women’s sportswear market is predicted to be worth $43.15 billion, growing at a rate of 4.3% per year from 2024 to 2031.
  • North America is predicted to hold more than 40% of the global market, valued at $17.26 billion in 2024, with a growth rate of 2.5% annually from 2024 to 2031.
  • Sportwear Statistics stated that Europe makes up over 30% of the market, with a size of $12.95 billion.
  • Asia Pacific holds around 23% of the global market, valued at $9.93 billion in 2024, and is expected to grow at a rate of 6.3% per year from 2024 to 2031.
  • Latin America has more than 5% of the global market, with a size of $2.16 billion in 2024, and is predicted to grow at a rate of 3.7% annually from 2024 to 2031.
  • Middle East and Africa account for about 2% of the global market, with a size of $864 million in 2024, growing at a rate of 4.0% annually from 2024 to 2031.

global-women-s-sportwear-market-size

(Reference: news.market.us)

  • Athleisure is expected to generate the highest revenue share in the women’s sportswear market in 2024.
  • The global women’s sportswear market has generally been growing since 2018 and is expected to keep expanding through 2027.
  • The market is expected to grow significantly in the coming years. It is projected to reach $42.24 billion in 2023 and $44.21 billion in 2024. By 2025, it’s expected to reach $46.1 billion and grow further to $47.92 billion in 2026.
  • By 2027, the market is forecasted to reach $49.67 billion, showing a steady demand for women’s sportswear.

revenue-of-the-women-s-sports-and-swimwear-segment-of-the-worldwide-apparel-market

(Reference: news.market.us)

  • The revenue from women’s sports and swimwear in the global apparel market has been growing since 2019 and is expected to keep rising until 2029.
  • In 2019, the segment made $75.64 billion in revenue. In 2020, the revenue dropped to $70.17 billion, likely due to global disruptions that affected retail and consumer spending.
  • The market started to recover in 2021, with revenue increasing to $79.43 billion, and it grew more in 2022, reaching $80.22 billion.
  • In 2023, there was a big jump in revenue to $92.48 billion, showing faster growth. This growth is expected to continue in the coming years.
  • By 2024, the revenue is expected to reach $97.32 billion, then increase to $101.99 billion in 2025 and $106.5 billion in 2026.
  • The market is expected to keep growing, with revenue projected to hit $111.02 billion in 2027, $115.53 billion in 2028, and $120.05 billion by 2029.
  • This steady growth reflects the growing demand for women’s sports and swimwear, driven by factors like more focus on fitness, wellness, and active lifestyles among women globally.

Adidas Statistics

  • Adidas is the second-largest sportswear company in the world, following Nike.
  • North America and Greater China are two of Adidas’s biggest markets, making up over 40% of its total sales in 2023.
  • Adidas outsources almost all of its production to suppliers, mainly in Asia, including China, Indonesia, Thailand, and Taiwan.
  • Sportwear Statistics stated that about 65% of these suppliers have worked with Adidas for over 10 years.
  • In the UK, Adidas has 28 stores, and in 2020, 6.6 million people in the UK wore Adidas shoes.

adidas-brand-awareness-usage-popularity-loyalty-and-buzz-among-sports-and-outdoor-online-shop-users-in-the-united-states-in-2023

(Reference: coolest-gadgets.com)

  • As of March 2024, about 39% of U.S. sneaker owners had seen Adidas through media, social media, or ads recently, showing the brand’s continued visibility and popularity.
  • Sportwear Statistics stated that Adidas maintains a strong presence and good reputation in the U.S. market.
  • Adidas is a top earner in athletic shoes, apparel, and accessories globally.
  • In 2023, Adidas employed around 59,000 people worldwide, and its net sales were around 21.4 billion euros, slightly down from the previous year.
  • In 2023, Adidas Group’s global sales reached about 21.4 billion euros, showing a strong position in the market. Adidas is the biggest sportswear company in Europe and the second-largest in the world, after Nike.

online-and-offline-first-party-net-sales-of-adidas-ag-2019-2023

(Reference: ecommercedb.com)

  • By 2023, Adidas became the fifth-largest apparel brand worldwide, worth over $15 billion.
  • In the U.S., Adidas is well-known, with 96% of sneaker owners able to recognize the brand. Among those familiar with Adidas, 60% have a positive view of it.
  • Sportwear Statistics stated that about 41% of sneaker owners in the U.S. own Adidas shoes, and this number increases to 43% among people who know the brand.
  • Adidas has strong loyalty in the U.S. sneaker market, with 33% of owners saying they would buy Adidas again, showing a loyalty rate of 80%.

e-commerce-net-sales-of-adidas-com-from-2014-to-2024

(Reference: statista.com)

  • The largest group of visitors to the Adidas website is in the 25-34 age range, making up about 31.14% of total visitors. People aged 18-24 come next, representing 23.73%. Visitors aged 35-44 make up 18.98%, while 13.55% are between 45-54. Around 7.98% of visitors are aged 55-64, and 4.61% are 65 and older.
Age Group Distribution
18-24 23.73%
25-34 31.14%
35-44 18.98%
45-64 13.55%
55-64 7.94%
65+ 4.61%

NIKE Statistics

  • In the year ending May 31, 2024, Nike made about USD 51.36 billion in total revenue, showing a small growth compared to the previous year.
  • Nike is one of the top 50 most valuable companies globally, with a market worth of USD 197.8 billion.
  • Sportwear Statistics stated that Nike and its famous Swoosh logo are trademarked in 170 countries.
  • Forbes ranks Nike as the 13th most valuable brand worldwide, ahead of Adidas, which ranks 51st.
  • Nike’s assets include buildings worth USD 2.44 billion and equipment valued at USD 2.75 billion.
  • As of February 2023, Nike’s market value was USD 197.43 billion.
  • Nike was ranked 85th on the Fortune 500 list, making it the 85th largest company in the U.S. by revenue.

nike-s-revenue-worldwide-from-the-fiscal-years-of-2017-to-2024-by-region

(Reference: statista.com)

  • In the year ending May 31, 2024, Nike earned about USD 21.4 billion in North America.
  • In Europe, the Middle East, and Africa (EMEA), Nike made around USD 13.6 billion in sales during the same period.
  • As of May 31, 2023, Nike had about 83,700 employees worldwide. The biggest group of visitors to Nike’s website are people aged 25 to 34, making up 30.82% of total visitors. Nike also has over 500,000 workers involved in making its shoes globally.
  • By outsourcing production, Nike can quickly adapt to market trends and customer needs. The next largest group of website visitors is people aged 18 to 24, who represent 25.89%.
  • Other age groups also show interest in Nike: 19.94% are between 35 and 44, 12.32% are between 45 and 64, 6.87% are between 55 and 64, and 4.16% are 65 and older.
  • At Nike, 44% of employees are women, and 56% are men. In terms of race, 61% of employees are White, 16% are Hispanic or Latino, and 11% are African American. The average time an employee stays with the company is 3.3 years.
  • Nike has strong quality checks to make sure products made by contractors meet the company’s standards. The lowest annual salary at Nike is USD 37,434, and most employees lean toward supporting the Democratic Party.

Sportswear Companies Sales Statistics

  • In 2023, Nike, Inc. led the global market for sportswear, accessories, and shoes, with sales reaching USD 51,542 million, cementing its position as the top company in the industry.
  • Adidas AG ranked second with revenue of USD 24,096 million, showing its strong presence in the market.
  • Gildan Activewear and FILA Holdings Corporation reported sales of USD 3,133 million and USD 3,077 million, respectively.
  • This data highlights Nike’s dominant position in the global sportswear market, with the company far ahead in sales compared to others.

global-sales-of-the-top-performance-apparel-accessories-and-footwear-companies

(Reference: news.market.us)

  • In 2024, sales growth expectations for top activewear companies show a mix of strong performance and challenges.
  • 361 Degrees International Limited is expected to lead with a solid 20% growth in sales.
  • Lululemon Athletica, Inc. is also forecasted to perform well, with a 14% increase in sales, followed by Li Ning Company Limited, which is predicted to grow by 10.5%.
  • Sportwear Statistics stated that Gildan Activewear Inc. has a modest forecast of 1.9%, and Kering SA is expected to see a small growth of 0.2%.
  • Some companies, however, are predicted to experience a drop in sales. Under Armour, Inc. is expected to see a 0.6% decrease, Youngone Corporation by 2.2%, and V.F. Corporation by 2.7%.
  • Columbia Sportswear Company and Descente Ltd. are both expected to face a 4.2% decline in sales.
  • These varied forecasts show that while some brands are on track for significant growth, others may face difficulties in the upcoming year.

global-sales-growth-forecast-of-the-active-apparel-companies-in-2024

(Reference: news.market.us)

PUMA Statistics

  • Puma has done very well since the start of the pandemic, seeing a huge increase of 145% in sales in FY22. In FY23, Puma’s sales grew by 6.6% after adjusting for currency changes, reaching USD 8,601.7 million (a 1.6% increase as reported).
  • In 2023, the Americas region’s contribution to Puma’s total sales went down from 43.5% to 39.4%. Meanwhile, the Asia/Pacific region’s share increased from 19.7% to 20.8%.
  • Sales in the Americas region, when measured in euros, fell by 8.0% to USD 3,389.9 million in 2023. On the other hand, the EMEA region’s share of total sales increased from 36.8% to 39.7%.
  • Puma is focused on sustainability and aims to make at least 90% of its shoes from recycled materials by 2025.
  • Puma’s basketball shoes are more expensive than other products, costing around USD 120.7 per pair.
  • The company plans to suggest a dividend of €0.82 per share for the 2023 fiscal year at the Annual General Meeting on May 22, 2024.
  • In Puma’s footwear division, sales went up by 6.1% to €4,583.4 million. When adjusting for currency changes, the increase was 12.4%.

change-in-consolidated-of-puma-worldwide-from-2014-to-2023

(Reference: statista.com)

  • Sportwear Statistics stated that Puma expects its revenue to reach USD 6 billion by 2030.
  • Sales of footwear grew by 3.1% to USD 1.27 billion, but apparel sales dropped by 2.4% to USD 653.8 million, and accessory sales fell by 3.2% to USD 336.2 million.
  • Net income for Puma in 2023 was USD 304.9 million, and this is expected to change in line with operating profits for 2024.
  • In the first quarter, Puma’s profits dropped, reporting a net income of USD 93.9 million, down from USD 126.1 million last year. This decline was mainly due to negative currency effects and a fluctuating market.
  • Despite these setbacks, Puma has started investing in its first major brand campaign in ten years.
  • Operating expenses decreased during the quarter, and Puma made improvements in inventory levels and reduced costs, such as shipping expenses.

global-consolidated-sales-of-puma-from-2000-to-2023

(Reference: statista.com)

  • Footwear sales grew by 3.1%, reaching USD 1.27 billion. However, apparel sales fell by 2.4% to USD 653.8 million, and accessory sales dropped by 3.2% to USD 336.2 million.
  • Even with these mixed results, Puma is still sticking to its sales forecast for the year, expecting sales to grow in the mid-single digits by 2024.
  • PUMA expects its sales to grow by a few percentage points in 2024, after adjusting for changes in currency.
  • They predict an operating profit (EBIT) between USD 620 million and USD 700 million for the year, compared to USD 621.6 million in 2023.
  • Net income, which was USD 304.9 million in 2023, is expected to change in line with the operating profit for 2024.
  • This forecast shows PUMA’s expectations for sales growth and profits in the coming year.

Popular Sportswear Brands amongst Gen Z in the United Kingdom

leading-sportwear-brands-among-generation-z-ranked-by-brand-awareness-in-the-uk-in-2024

(Reference: news.market.us)

  • In 2024, a survey of Generation Z in the UK showed that Adidas was the most recognized sportswear brand, with 95% of people familiar with it. Nike came in second, recognized by 94%, and Puma was known by 93% of respondents.
  • Other brands with strong recognition included Jordan at 86%, FILA at 85%, and both Reebok and Champion, each known by 83%. Under Armour was recognized by 82%, and New Balance by 76%.
  • Umbro was familiar to 67%, while Kappa had a 60% recognition rate. Brands like Decathlon, ASICS, and Speedo were known by 55%, 52%, and 52%, respectively. Wilson had the lowest recognition at 37%, and New Era and Hummel were both known at 30%.
  • Other brands, including Callaway, ARENA, and Mizuno, had recognition rates of 29%, 28%, and 27%, respectively.
  • Importantly, all the respondents recognized at least one brand, as no one was unfamiliar with all of them. This shows that Adidas and Nike are the most well-known among Generation Z in the UK, while other global and niche sportswear brands also have decent awareness.

Gym Apparel Statistics

  • The global gym apparel market was worth $238.88 billion in 2023 and is expected to grow to $251.81 billion in 2024, reaching $379.64 billion by 2031.
  • This growth represents an annual increase of 6.04% from 2024 to 2031. The market is growing due to the rise in athleisure fashion and the increasing focus on health and fitness.
  • The report covers brands like Nike, New Balance, Adidas, Puma, Columbia Sportswear, Gymshark, FILA, MASSBRO SPORTS, ASICS India, Under Armour, and others.
  • The gym apparel market is also seeing a big shift towards eco-friendly and sustainable materials.
  • As more people become concerned about pollution, waste, and the depletion of natural resources, there’s an increasing demand for gym clothing made from recycled, organic, and biodegradable materials.

gym-apparel-market

(Source: grandviewresearch.com)

  • To meet this demand, brands are using materials like organic cotton, recycled polyester, and bamboo. This gives consumers an eco-friendly option instead of traditional synthetic fabrics.
  • This trend offers companies a chance to stand out by appealing to consumers who care about the environment.
  • The gym apparel market is divided into different categories based on product type, material, end users, and regions.
  • For product type, the market includes shirts, pants, shorts, tank tops, and others. In 2023, pants made up the largest share at 41.05%. This is because more people prefer pants as they are versatile and work for a variety of fitness activities.
  • When it comes to material, gym apparel is made from nylon, wool, polyester, and other fabrics.

gym-apparel-market-share

(Source: grandviewresearch.com)

  • In 2023, polyester was the top material, bringing in USD 91.96 billion in sales. This is because polyester is strong, lightweight, and holds up well during intense physical activities.
  • The market is also divided by end users: men, women, and unisex. The unisex category is expected to grow the fastest, with a projected annual growth rate (CAGR) of 7.87%. This is due to more people wanting gender-neutral clothing that can be worn by anyone, showing a shift towards more inclusive fashion.
  • In 2023, the Asia-Pacific region held a large share of the market, accounting for 36.25% and worth USD 86.59 billion.
  • Countries like China, India, Japan, and South Korea are leading this growth as their middle class becomes more focused on health and fitness.
  • Sportwear Statistics stated that Europe is also expected to grow rapidly, with a forecasted CAGR of 6.34%. This growth is being driven by an increasing focus on health and exercise in countries like Germany, the UK, France, and Italy, where fitness culture is on the rise.

Conclusion

To sum up, the sportswear market is growing steadily, with top brands like Nike, Adidas, and Puma leading the industry. These companies are seeing different levels of recognition and success in various parts of the world, with Adidas and Nike being especially popular among younger people like Gen Z. While some brands are growing fast, others are facing challenges.

Overall, there is a rising interest in active lifestyles and sportswear. As brands keep improving and focusing on eco-friendly practices, the market will likely stay competitive, driven by consumers wanting high-quality, stylish, and functional products. We have enough light on the Sportswear Statistics through this article.

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Saisuman Revankar
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Saisuman is a talented content writer with a keen interest in mobile tech, new gadgets, law, and science. She writes articles for websites and newsletters, conducting thorough research for medical professionals. Fluent in five languages, her love for reading and languages led her to a writing career. With a Master’s in Business Administration focusing on Human Resources, Saisuman has worked in HR and with a French international company. In her free time, she enjoys traveling and singing classical songs. At Coolest Gadgets, Saisuman reviews gadgets and analyzes their statistics, making complex information easy for readers to understand.

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